Ithaca, New York-based Rosie, an online grocery shopping platform for retailers and wholesalers nationwide, has appointed Matt Finn as CFO, effective May 20, and Paul Hemingway as SVP of marketing, effective May 18.
“Matt brings decades of experience to this role as CFO at three high-growth tech startups,” said Nick Nickitas, founder and CEO at Rosie. “Matt’s expertise spans finance, accounting, legal and HR, and his ability to drive growth will accelerate Rosie in executing our strategy and deliver value to our retailers, wholesalers and stakeholders. We are thrilled to welcome him during an essential growth phase for Rosie and the independent retailer community.”
As CFO, Finn will oversee Rosie’s human resources, legal, finance and accounting departments. Most recently, at Gamalon, he led the company through raising a $20 million Series A financing. Finn also guided Bradford Networks through five equity rounds raising a total of $15 million and negotiated $9 million in credit facilities. At Firecracker Inc., he steered the company to a successful exit when it was acquired by Wolters Kluwer Health.
“Paul was a needle in a haystack. He brings 19 years of marketing experience working with notable brands at Kimberly Clark, Abbott Laboratories, Wendy’s, Coca-Cola and JM Smucker. We’re excited to apply his expertise launching brand, digital, social and traditional marketing strategies with Rosie’s vision to level the playing field so that leading local retailers can better compete with national chains and online marketplaces,” Nickitas said.
Hemingway joins Rosie as SVP of marketing, leading the team’s shopper and retailer retention and acquisition strategies, as well as overall branding. He has led innovation plans, driving alignment and allocation of resources to achieve revenue objectives for Fortune 100 brands. He also was responsible for launching the 1850 coffee brand for Folgers, leading brand strategy, commercialization, retail sell-in and its $24 million advertising plan, including TV, digital, social and e-commerce, to achieve a top-10 CPG brand launch.
Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store or on-the-go, further invest in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.