Naperville, Illinois-based KeHE Distributors has released the winners of its recent Trend Finder event and “Golden Ticket” recipients. More than 100 suppliers were given the chance to join one-on-one pitch meetings with KeHE’s Category Management team and a dozen were selected to be added to the distributor’s robust assortment.
“Innovation is one of our core principles, and KeHE is always looking to partner with up-and-coming brands that are pioneering their category,” said Rachelle Radcliffe, director of brand development at KeHE. “We know how much this opportunity means to a small business, which makes the selection process extremely difficult. However, we are excited to work with each of these deserving brands to help them reach their maximum potential in the marketplace.”
Selecting brands based on ingredients, innovation, taste, scalability, packaging, purpose and passion, KeHE awarded the following brands a “Golden Ticket.” They will now move on to the next step of the distributor’s onboarding process:
- Walker Brothers;
- MāKā superfood;
- NuRange Coffee;
- Kanda Chocolates;
- Ree Ree Dee’s Dough;
- Saratoga Garlic;
- Steve’s Family Foods;
- Cloud & Joy;
- Little Green Cyclo;
- Gwell; and
- Eat to Live.
By joining KeHE’s product portfolio, these brands will gain exposure to more than 30,000 retail locations and support the distributor’s retail partners in bringing innovation and new products to their customers. Along with assisting the selected Trend Finder brands with navigating distribution, KeHE is offering supplier promotional programs free of charge to the 12 “Golden Ticket” recipients.
To learn more about how KeHE is supporting the supplier community, click here.
KeHE Distributors LLC is the largest pure-play distributor of natural and organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America. With more than 6,000 employee-owners, KeHE is a Certified B Corp.