New York-based Hippeas, organic chickpea snacks, is spreading the love with the launch of its Minions-themed snacks for the summer.
The limited-edition packs of Hippeas Organic Chickpea Puffs in its best-selling flavor, Vegan White Cheddar, will be available in both a six-pack of 1 oz. bags and a 10 oz. family size option.
Hippeas has replaced its chickpea smile graphic for a smiling, goggle-wearing Minion on-pack – both Minions and Hippeas share a similar yellow hue. Kids are said to love the packaging and parents will admire the product attributes of the organic chickpea puffs.
“Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our Hippeas Vegan White Cheddar Organic Chickpea Puffs,” said Lindsey Valliere, Hippeas VP of marketing.
“The combination of these two iconic and colorful brands – Hippeas, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with our consumers and their families this summer,” she said.
Hippeas Vegan White Cheddar Organic Chickpea Puffs have 4 grams of plant-protein, 3 grams of fiber and only 130 calories per 1 oz. serving. They are USDA Certified Organic, certified gluten-free and vegan.
Hippeas limited-edition Minions-themed snacks will be available nationwide at Hippeas.com, Walmart.com and in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw’s, Harris Teeter, Giant Martins, Giant Food and more through July 31.