Titan Farms is introducing two new club packs this summer to meet the increasing demand for pre-packaged fruit. These 3-pound and 4-pound club packs will assist retailers with e-commerce needs. The durable yet breathable packaging will provide protection required by peaches as well as added convenience for shoppers and retail associates.
“Behind these two new club packs was the need to address what we saw as a trend toward packaged produce items during the pandemic, which we anticipate will continue into post-pandemic life as well,” said Ross Williams, director of packaging operations and food safety. “Something that’s going to be hard for people to forget is their produce consumption practices during the pandemic when they tended to lean more toward packaged items.”
Titan Farms’ new 3-pound and 4-pound club packs will appear in stores in mid-June and will be available through the end of August. The 4-pound pack will be offered in the grower’s Titan brand, as well as under several Costco brands. The 3-pound pack will feature Titan’s premium Lori Anne Peaches, which are only available to select retailers nationwide.
“If it looks good, they’ll buy it once, but if it tastes good, they’ll buy it twice,” Ross said. “And because of our soil characteristics and our microclimate here on the Ridge, there is no peach better than a South Carolina peach, and specifically a peach grown by Titan Farms.”
Founded in 1999 by Chalmers and Lori Anne Carr, Ridge Spring, South Carolina-based Titan Farms is a grower, packer and shipper of fresh peaches and vegetables. Today, Titan Farms is the largest peach grower on the east coast, with more than 6,200 acres of peaches, 600 acres of bell peppers, 1,000 acres of broccoli and 36 acres of eggplant. Titan Farms is a family-run operation.