Farmstead, the first online grocer to offer groceries delivered for free, has announced the national expansion of the Refill & Save program it has been testing in the San Francisco Bay area.
Refill & Save promotes select products to Farmstead’s weekly customers, who have an “always-on” cart with options to refill various staples at a discounted price. More than 70 percent of Farmstead’s Bay Area customers use Refill & Save. Mutually selected products are tagged with the Refill & Save button and are surfaced as recommended items to customers. Additionally, these products are also promoted in other marketing channels like email newsletters.
“Farmstead’s mission is to make same-day delivery of fresh groceries accessible and affordable to every online grocery shopper in the country,” said Pradeep Elankumaran, co-founder and CEO of Farmstead. “Refill & Save is a powerful way for both national and local CPG brands to promote their products to Farmstead’s customers nationally who enjoy prices that are the same or lower than traditional grocers and free same-day delivery.”
The Refill & Save Program includes:
• Selected products are promoted to Farmstead’s weekly customers;
• Products are tagged with a Refill & Save button;
• Refill & Save products are surfaced as “recommended” items to customers;
• Products are also promoted through marketing such as email newsletters; and
• Detailed data reports to track sales, growth and retention.
Interested suppliers can learn more by emailing Farmstead at [email protected]
With active hubs in the San Francisco Bay Area, Charlotte and Raleigh-Durham, North Carolina, Farmstead has announced upcoming openings in Nashville, Tennessee; Miami, Florida; and Austin, Texas, and has plans to open in at least 12 more markets this year.
Farmstead is known for leveraging proprietary AI technology and a dark store model – delivery-centric warehouses that serve a 50-mile radius, delivering many thousands of orders per day – to maximize efficiency and reduce costs. As a result, Farmstead offers consumers prices comparable to or lower than most supermarkets, but with free delivery to customers’ doorsteps. The company is growing quickly, with plans to expand nationwide to a primarily mid-market audience.