Lenexa, Kansas-based Hostess Brands is introducing an array of new breakfast items, including Hostess Muff’n Stix, Pecan Spins and Baby Bundts.
A recent study found that as many Americans find themselves increasingly time-crunched in the mornings, sitting down for breakfast is no longer a priority. Instead, consumers are searching for easy-to-grab and portable foods, with about 75 percent of respondents saying that they snack in the morning.
“While morning is the fastest growing snack time of day, for many consumers it is also the most hectic, which is why we worked so hard in our Innovation Lab to develop portable, snackable, conveniently-packaged items, giving new twists to familiar classics,” said Adam Lisook, director of brand marketing for Hostess Brands. “The ease and convenience of these products make them a perfect snack to eat on your morning commute or grab to take to work as a snack for later.”
Hostess Muff’n Stix get a new twist with a hand-held stick format made for easy, mobile snacking in two flavors. Blueberry Muff’n Stix are made with real blueberries and Chocolate Chip Muff’n Stix are made with real chocolate. There are three “Stix” in each package.
Hostess Pecan Spins feature a sweet cinnamon roll topped with real, crunchy pecans. Both Muff’n Stix and Pecan Spins are sized and packaged for ease and convenience, making them ideal on-the-go snacks. Muff’n Stix and Pecans Spins are available now in convenience stores nationwide.
New Hostess Baby Bundts will hit grocery store shelves this June. Available in two flavors, Cinnamon Swirl and Lemon Drizzle, Baby Bundts are sized for a fulfilling breakfast or snack. Cinnamon Swirl Baby Bundts and Lemon Drizzle Baby Bundts are made with moist cake and are topped with a drizzle of sweet icing.
“Our breakfast lineup is already packed with iconic fan favorites like Donettes and Honey Buns, and these new products will give consumers another reason to consider snacking on their favorite breakfast foods all day long,” said Lisook.