Horsham, Pennsylvania-based Arnold, Brownberry and Oroweat Breads has launched its new Small Slice line. Health-minded consumers can now enjoy the same taste of the brand’s signature oatnut and 100 percent whole wheat varieties in a smaller slice format.
Each Small Slice variety offers 70-80 calories per slice. As with all of the brand’s whole grains varieties, the new Small Slice line is free from artificial preservatives, colors or flavors with no high-fructose corn syrup.
“With consumers focusing on health and nutrition more than ever before, we saw an opportunity to bring a new offering that would meet our fans’ demand for the same taste and quality they love, but in a smaller size,” said Jessica Grane, marketing director of premium brands at Bimbo Bakeries USA. “We’re thrilled to introduce this smaller portion line that not only fulfills a market need but utilizes nutritious ingredients and supports consumers on their individual wellness journeys.”
As part of his ongoing partnership with Arnold, Brownberry and Oroweat Breads, two-time Emmy Award nominated television, film and theater actor John Stamos will support the Whole Grains Small Slice launch with a national TV campaign and digital advertising.
“I’m very aware of what I eat and how it impacts my overall health and wellness. Knowing I need the right fuel to keep me going throughout my schedule, I don’t want to sacrifice nutrition for flavor,” Stamos said. “My family and I are loving the new Small Slice varieties. Both flavors allow us to enjoy each bite knowing that we’re getting the same great taste and ingredients from our favorite Oroweat breads, just in a smaller size – we always keep a loaf or two in our kitchen.”
Arnold, Brownberry and Oroweat Whole Grains Small Slice varieties are available at major retailers across the U.S for the suggested average retail price of $3.49. Arnold, Brownberry and Oroweat sell premium bread selections in the U.S., including sliced bread, buns and rolls and sandwich thins rolls. For a full list of products and more information about the brand, visit arnoldbread.com, brownberry.com or oroweat.com.