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Fresco y Más Celebrates Five Years Of Culture, Flavor And Success

Fresco y Mas Hispanic

Hispanic grocery store Fresco y Más is celebrating its fifth birthday and founding anniversary. The retailer is part of Jacksonville, Florida-based Southeastern Grocers Inc., which also is home to Harveys Supermarkets and Winn-Dixie grocery stores.

The first Fresco y Más location opened its doors on June 15, 2016 in Hialeah, Florida, to provide customers with an authentic Hispanic shopping experience complete with products and services that the community desired. Fresco y Más has grown to 27 locations throughout South, Southwest and Central Florida and continues to serve as a community hub for families wishing to create authentic Hispanic meals.

“At Fresco y Más, we are devoted to providing our customers with an authentic Hispanic shopping experience that truly reflects the desires of the local community,” said Sergio Benitez, director of operations for Fresco y Más. “Over the past five years, we have had the great opportunity to provide unique ingredients for our wonderful customers to create traditional Hispanic recipes to enjoy with their families and introduce new generations to the unique flavors of our culture. We have cherished these opportunities and look forward to continuing to play a vital role in our communities for years to come.”

To celebrate the milestone birthday, customers who have downloaded the Fresco y Más app and signed-up for Fresco y Más rewards, or who sign-up now through June 21, can receive a 20x Mystery Bonus points multiplier and a free SE Grocers Mojo Marinade as a thank you for the five years of support. 

Additionally, the grocer is hosting five birthday celebrations from noon-4 p.m. on June 19 to celebrate with customers and the community. The events will be held at the following Fresco y Más Florida locations:

  • 5850 N.W. 183rd St., Hialeah;
  • 541 W. 49th St., Hialeah;
  • 948 S.W. 67th Ave., Miami;
  • 3701 N.W. Seventh St., Miami; and
  • 18300 S.W. 137th Ave., Miami.

Each of the five birthday celebrations will include live music, entertainment, giveaways, mystery gift cards with the chance to win up to $500, sampling and more. The celebrations are free for all, and customers are encouraged to download the app ahead of time to partake in all aspects of the event.

As a continued COVID-19 safety precaution, Fresco y Más encourages customers to practice social distancing and asks those not fully vaccinated to wear necessary protective equipment while enjoying the events. For more information, visit frescoymas.com

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NRC Center
Houston, Texas
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