Home » Stater Bros. Selects Mercatus To Expand Digital Presence

Stater Bros. Selects Mercatus To Expand Digital Presence

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Mercatus, a provider of grocery e-commerce solutions, will work with Stater Bros. Markets to expand the grocer’s digital grocery presence with a retailer-branded and -controlled online shopping experience that will scale with its business.

With 170-plus stores, the San Bernardino-based company is the largest privately owned supermarket chain in southern California. The chain turned to Mercatus and its technology partners to adopt a fully integrated online ordering and fulfillment experience for Stater Bros. customers. Transitioning to Mercatus’ SaaS platform will enable the retailer to increase its digital grocery capabilities by offering curbside and delivery options, all while providing excellent service to its customers.

“Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO of Stater Bros. Markets. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.”

The Mercatus solution will include an online shopping site that’s fully responsive for optimized browsing on any device and a complete e-commerce mobile app. Customers will be able to shop the full range of Stater Bros. products, including popular prepared meals and customized selections like deli counter foods. Customers can choose from contactless curbside pickup or delivery and will have the additional option to pay online with SNAP EBT or EBT Cash benefits.

The Stater Bros. online offering also will include Mercatus’ Enhanced Fulfillment capability powered in partnership by ADC’s ShopperKit and Flybuy. Through ShopperKit, Stater Bros. will be empowered to scale its digital shopping experience by managing all in-store fulfillment activities related to online orders, helping the grocer maximize operational efficiencies to deliver growth and profitability.

Meanwhile, the retailer will utilize Flybuy’s geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less – yet another opportunity to ensure customer satisfaction in a competitive landscape. Stater Bros. also will gain from using Mercatus’ integrated digital advertising capability. This turnkey solution, powered in partnership with CitrusAd, will help Stater Bros. claim its share of CPG digital advertising dollars and drive additional revenue from its online grocery experience.

“We want to thank Stater Bros. Markets for its partnership and welcome this iconic retailer to our roster of grocery retail clients,” said Sylvain Perrier, president and CEO of Mercatus. “We look forward to working closely with the team at Stater Bros. to roll out a differentiated online shopping offering that will give the grocer the ability to strengthen connections to its customers and improve contribution margin in the process.”

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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