Home » Online Grocer Farmstead Begins Delivering In Miami

Online Grocer Farmstead Begins Delivering In Miami


Last updated on June 13th, 2024 at 12:22 pm

Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free, said that its service is now live in Miami, Florida, and surrounding areas.

Thousands of South Florida shoppers have already signed up for the service which will start delivering to addresses throughout Miami-Dade County and to destinations as far north as Boynton Beach and as far south as Key Largo. New customers can open an account at farmsteadapp.com. There are no subscription or other fees required.

“We are thrilled to be delivering to the thousands of South Florida shoppers who value fresh produce sourced locally, when possible, as well as national grocery brands, delivered to their doorsteps for the same or better prices than their local grocer, and with no delivery fees,” said Pradeep Elankumaran, co-founder and CEO of Farmstead. “We are particularly thrilled to tap into South Florida’s vibrant agricultural community in order to offer their produce to shoppers in the region. The Miami-Dade Beacon Council has been instrumental in connecting us with agricultural partners in the area, and we are grateful for their help.”

“We’re excited to have Farmstead launch delivery in Miami,” said James Kohnstamm, EVP of economic development for the Miami-Dade Beacon Council. “Their work in reducing food waste is critical, especially in a growing community like ours. Helping them build fruitful connections with our agricultural partners in South Dade not only gets the freshest seasonal produce to our residents, it expands Farmstead’s positive impact on our local economy.”

Farmstead stands out from other offerings by leveraging proprietary AI technology and a dark store model – delivery-centric warehouses that generally serve a 50-mile radius – to maximize efficiency and reduce costs. As a result, Farmstead offers prices comparable to or lower than most supermarkets, but with free delivery to doorstep. The company is growing quickly, with plans to expand nationwide to a primarily mid-market audience.

Farmstead works with local farmers and national distributors to stock up on consumers’ favorite products, including fresh produce and family-friendly national brands. Consumers go to Farmstead to set up an account and order, and then the groceries are hand-selected and inspected by Farmstead’s team at its dark stores to ensure families are getting the best quality products exactly as ordered.

Farmstead then groups deliveries together to deliver to customers and their neighbors at the same time to help reduce carbon emissions. Customers can also sign up for a regular “Weekly Program” and get a 5 percent discount each time they buy the same product again.

Farmstead’s proprietary AI-based software tied to its smaller-format dark stores helps determine optimal inventory levels, ensure efficient order picking/packing/delivery, and reduce food waste. These efficiencies enable Farmstead to deliver for free while keeping prices lower than local supermarkets, and making fresh, high-quality groceries accessible to all.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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