Newark, New Jersey-based Mars Wrigley U.S. showed its new lineup of products from some of America’s favorite brands including Skittles, M&M’S and Orbit at the recent National Confectioners Association Sweets & Snack Expo in Indianapolis. These products will join Mars Wrigley’s portfolio of blockbuster chocolate, fruity snacks and gum and mint brands. Along with innovations, the company will unveil a new platform for transforming impulse shopping aimed at driving the category into a new era of impulse shopping.
“For over a century, Mars Wrigley has evolved by staying truly connected to our world and people’s lives to quickly adapt our business and help retail partners do the same,” said Tim LeBel, president of sales at Mars Wrigley. “These new insights and innovative products are poised to not only drive growth for the category but also impact people’s lives as Mars Wrigley continues to bring people better moments and more smiles this year and in the future.”
The company will work closely with retail partners to implement solutions that reimagine impulse at checkout and identify new spaces in aisle and digitally to optimize category presence and drive conversion.
Spearheading this growth, Mars Wrigley is revealing its new Accelerating Impulse Moments insights platform. This four-pillar platform consists of conversion strategies for retailers across all channels in stores and online, with snacks aisle optimization, secondary display growth, transaction zone reinvention and digital solutions execution. These strategies will help retailers shape impulse throughout the shopper journey to create an effective and engaging omni-channel experience.
This set of thought leadership and conversion strategies will continuously incorporate Mars Wrigley’s test-and-learn results and new consumer behavior data as the company right-sizes customized impulse shopping solutions for its partners. Mars Wrigley’s Innovative Merchandising Incubator, introduced in 2019 with Kum & Go as its selected partner, recently finished its first in-market test-and-learn with resounding success.
Mars Wrigley’s most strategic C-store testing partnership reimagined the store layout, which not only triggered confectionery purchases but also purchases of products in adjacent categories as well, ultimately delivered strong results and growth.
Mars Wrigley also introduced new innovations at this year’s expo that reflect people’s changing needs for the category and bring fun and relevant treats and snacks products to surprise and delight consumers.
“Though the way people shop and interact with our category is evolving, we’re more committed than ever to connecting with our consumers and delivering relevant, innovative new products,” LeBel said. “Mars Wrigley is thrilled to be back at the Sweets & Snacks Expo after an unprecedented year, and we’re excited to give attendees a sneak peek at more than 20 new products as we bring better moments and more smiles to the world.”
For more details on the latest news and announcement from Mars Wrigley, contact Mars Wrigley representatives by visiting mars.com.
The following are new and recently introduced Mars Wrigley innovations:
- Dove Promises Deeper Dark Chocolate & Deepest Dark Chocolate;
- EXTRA Extraordinary Packs;
- M&M’S Mix;
- M&M’SWhite Chocolate Pretzel Snowballs;
- ORBIT Mega Pack;
- RESPAWN by 5;
- Skittles All Lime;
- Skittles Gummies;
- Skittles Pride Packs;
- Skittles Shriekers; and
- Snickers Almond Brownie.