The Hershey Co. completed its acquisition of Lily’s, the maker of low-sugar, better-for-you confectionery products, for a purchase price of $425 million.
“Lily’s is a great addition to Hershey’s growing portfolio of better-for-you snacking brands, and we are excited to add this high-growth, leading BFY brand and to get to work with its talented and innovative team,” said Chuck Raup, president U.S. “Lily’s popular low-sugar products are a great strategic fit with our multi-pronged better-for-you snacking strategy and will perfectly complement our existing iconic Hershey’s BFY offerings.”
Lily’s mission is to offer consumers a range of great tasting, low sugar treats. Launched with four chocolate-style bars nationally in Whole Foods Market, today the expanded line of bars, baking chips and other confections can be found across the country at key retailers.
The Hershey Co. is headquartered in Hershey, Pennsylvania, and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, its people and its enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world.
The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.