Ahead of the theatrical release of MGM’s animated sequel “The Addams Family 2” on Oct. 1, the Kellogg Co. is teaming up with the studio to bring fans a new way to experience their favorite macabre clan: breakfast. This July, the Addams Family is joining the breakfast table and beyond with “The Addams Family 2”-inspired cereals and snacks and in-pack giveaways of the first animated Addams Family movie.
The limited-edition cereals – Kellogg’s Froot Loops, Kellogg’s Chocolate Frosted Flakes and Kellogg’s Apple Jacks – are each transformed for Halloween with marshmallow-shaped monsters, ghosts and bats that intermingle with the breakfast cereals. Plus, Addams Family characters, including Wednesday, It and Lurch, make a special box appearance alongside Toucan Sam, Tony the Tiger and more.
Also, boxes of Kellogg cereal, snacks and more are marked with a download notice offering a free digital download of the first animated Addams Family movie. To redeem, fans can review the terms and conditions and upload a copy of their receipt to Kellogg’s Family Rewards.
“A timeless Halloween classic, ‘The Addams Family’ has brought families and friends together for years,” said Laura Newman, senior marketing director of Kellogg All Family Cereal. “This collaboration enables families to bring the oddly lovable Addams Family spirit home with our spooky cereals, trick-or-treat-ready snacks and a free download of the first animated Addams Family movie within specially marked boxes.”
Along with Kellogg cereals, Kellogg’s Froot Loops Jumbo Snax, Pop-Tarts Frosted Spooky Chocolatey Fudge Bites and Rice Krispies Treats Original Big Bars are getting a Halloween transformation. Featuring “The Addams Family” characters and Toucan Sam in festive costumes, all varieties are available in single-serving pouches or bars for trick-or-treaters.
The Halloween lineup will be available at retailers nationwide in July at a suggested retail price of $3.99-$5.69 for a 10.5-24.7-oz. box of Kellogg’s Spooky Cereal, $8.99 for 50 0.33-oz. single-serving bags of Kellogg’s Froot Loops Jumbo Snax, $9.99 for 20 1.4-oz. single-serving bags of Pop-Tarts Frosted Spooky Chocolatey Fudge Bites and $8.99 for a 12-bar box of Rice Krispies Treats Original Big Bars. For more information on the Battle Creek, Michigan-based company, visit Kelloggs.com and follow Kellogg on Facebook, Instagram and Twitter.
MGM’s “The Addams Family 2” will be released in theaters starting Oct. 1. The film’s all-star voice cast includes Charlize Theron (Morticia), Oscar Isaac (Gomez), Chloë Grace Moretz (Wednesday), Javon “Wanna” Walton (Pugsley), Nick Kroll (Fester), Bette Midler (Grandma), Bill Hader (Cyrus) and Snoop Dogg (It).
