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‘Chef Jeff’ Henderson To Keynote 2021 NGA Show


Chef, author and Food Network television personality Jeff Henderson, popularly known as Chef Jeff, will be the keynote speaker for the 2021 NGA Show, to be held Sept. 19-21 at the Paris Hotel and Casino in Las Vegas. The National Grocers Association is the trade association representing the independent supermarket industry.

Henderson is an award-winning American chef, New York Times best-selling author, philanthropist, television personality and leader in personal and professional development. He is known for sharing high-impact strategies that empower change, inspire fulfillment and motivate people to pursue their dreams. 2021 NGA show special events education sessions

“Chef Jeff’s life story that took him from prison inmate to renowned executive chef and Food Network TV personality, and his passion for helping at-risk youth transform their lives, is the right message at a time in our nation when many of our youth face barriers to success,” said Greg Ferrara, NGA president and CEO. “As our industry comes together for the 2021 NGA Show to celebrate the Supermarket Superheroes of the food industry, Chef Jeff’s powerful story will provide strong inspiration and maybe a different perspective to help us be better in our everyday lives.”

A California native, Henderson discovered a previously untapped passion for cooking while serving nearly 10 years in federal prison. Using his incarceration as a catalyst for self-transformation, he was released in 1996 and worked his way up from a dishwasher to a cook under the tutelage of Chef Robert Gadsby in Los Angeles.

After working at the Coronado Island Marriott, Hotel Bel-Air and L’Ermitage Beverly Hills, Henderson made history as the first African American Chef de Cuisine at Caesars Palace, where he was also named Las Vegas Chef of The Year and then executive chef at the renowned Café Bellagio.

In 2007, following an interview with Oprah Winfrey, Sony Pictures secured the rights to Henderson’s inspiring tale of redemption. 

As an author, Henderson has written a best-selling memoir, “Cooked; the cookbooks Chef Jeff Cooks and America I AM Pass It Down Cookbook,” and a self-help book, “If You Can See It, You Can Be It.” His television projects include The Chef Jeff Project, a Food Network docu-reality series that followed him as he mentored a group of disadvantaged young adults toward realizing their own unique dreams; cooking show Beat The Chefs on the Game Show Network; Family Style with Chef Jeff; and Flip My Food. 

Henderson’s inspiring story of life transformation has been featured on Oprah’s Life Class, Good Morning America, Today Show, ABC World News Tonight, CNN and The Steve Harvey Show, and in major publications such as The New York Times, Newsweek, USA Today, People Magazine, The Washington Post and many others.​​​​​​

The NGA Show is produced and managed by Clarion Events as part of the Food & Beverage Group in partnership with the National Grocers Association. For more information and to register, visit theNGAshow.com

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