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Sprouts Joins MyFitnessPal As First Retailer Partner

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Sprouts Farmers Market has teamed up with MyFitnessPal to support the health and fitness platform’s users with healthy recipes, articles and challenges. 

Sprouts is the first retailer sponsor on MyFitnessPal and helped introduce a new enhancement to MyFitnessPal’s Recipe Discovery feature that allows users to search and cook more than 100 healthy recipes, highlighting fresh ingredients available at Sprouts. Premium members can log and save recipes directly in their profile to count toward their fitness goals. To-date, 2,169 Sprouts recipes have been enjoyed by users of the app. 

myfitnesspalLast year, Sprouts and MyFitnessPal created the Squash Your Goals Challenge, which encouraged users to accomplish their New Year’s healthy eating goals by logging 20 meals in 30 days. The challenge resulted in nearly 121,000 users and a total of more than 5.2 million healthy meals logged in the app.

Throughout the year, a series of articles from Sprouts will be published on the MyFitnessPal blog inspiring readers to enjoy seasonal produce and healthy products to support their lifestyles. A recent article shared a list of hydrating produce that help quench summer thirst, noting seasonal melons from Sprouts like watermelon and cantaloupe are made up of 90 percent or more water while being full of nutrients and vitamins.

MyFitnessPal is a platform for tracking health and fitness goals.

Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. The retailer inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free.

Headquartered in Phoenix, Arizona, and one of the fastest-growing retailers in the country, Sprouts employs approximately 35,000 team members and operates more than 360 stores in 23 states nationwide.

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