Talking Rain Beverage Co., the maker of Sparkling Ice beverages, has promoted three corporate leaders as the company continues its growth across the global beverage industry.
Adam Lapp has been promoted to SVP of sales, Nina Morrison has been promoted to SVP of community experience and Ken Sylvia has been promoted to chief operating officer.
“Adam, Nina and Ken are incredibly dynamic leaders who continue to grow and advance in each of their respective divisions,” said Chris Hall, CEO. “As long-time executives and loyalists of the Talking Rain community, their dedication and commitment is unparalleled in our industry, and we’re excited to see them succeed and continue innovating our leadership team in each of their new roles.”
Lapp is now SVP of sales, where he will oversee all retail and distribution sales in the U.S, with the goal of enhancing collaboration throughout the various sales channels in order to motivate and maximize potential. Since joining the company in 2008, he has held various leadership roles including director of sales, regional VP of sales and VP of national accounts.
Morrison is now SVP of community experience. As the head of community experience, she will oversee synergy for all community-facing touchpoints, including public relations, communications, social media, influencer relations and creative services for the Talking Rain portfolio of brands.
Morrison has been with Talking Rain Beverage Co. for more than 26 years and has helped lead a number of purpose-driven campaigns including the brand’s Cheers to Heroes campaign, designed to celebrate and give back to America’s everyday hometown heroes.
Sylvia has been promoted to chief operating officer, where he will oversee all of sales and supply chain operations. In his new role, his focus will be uniting both sales and supply chain functions to produce successful growth results and create optimal value, and exceeding Talking Rain partner and customer expectations.
With nearly 20 years of experience in the beverage industry, Sylvia’s expertise on industry trends, distribution networks and the CPG marketplace has allowed him to drive growth for Talking Rain’s portfolio of brands, including Sparkling Ice and Sparkling Ice + Caffeine, TRE and the Talking Rain Essentials line.
Talking Rain, headquartered in Seattle, Washington, has seen significant growth over the last year, with new team members and promotions, including the addition of 121 new employees since January. Led by a leadership team that continues to evolve with today’s new era of consumers, the brand continues to expand its product portfolio into new categories including better-for-you-beverages, new innovative flavors and even hard seltzers through its subsidiary, Sparkling Ice Spiked.