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Schnucks ‘Round Up At The Register’ Campaign Benefits Folds Of Honor

Schnucks career folds of honor fair local suppliers

Schnucks Markets customers, vendors and the company pledged a gift of $1 million to benefit the Folds of Honor Foundation, a nonprofit organization that provides educational scholarships to the spouses and children of veterans who were killed or injured in the line of duty.

The Round Up at the Register campaign, which ran May 26-July 4 at all Schnucks locations, enabled customers to round up their purchases to the nearest dollar to benefit the foundation. One hundred percent of the funds will benefit Folds of Honor and will provide 200 educational scholarships.

“It impresses me how each year our customers, our teammates and our vendor partners come together to nourish the lives of the family members of injured and fallen service members,” said Bill Bradley, Schnucks chief marketing and communications officer. “Because of our customers’ immense generosity and our team’s commitment to the effort, we have been able to raise $4.2 million and fund 820 educational scholarships over the past four years.”

Schnucks officials presented a check to Folds of Honor on the field at Busch Stadium prior to the St. Louis Cardinals game on July 20.

Folds of Honor was established 14 years ago after Maj. Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The 501(c)(3) has awarded more than 29,000 scholarships to military spouses and children since 2007.

Founded in St. Louis in 1939, Schnuck Markets Inc. is a third- and fourth-generation, family-owned grocery retailers. Schnucks operates 110 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs 13,000 teammates. According to Forbes’ 2020 rankings, Schnucks is the 149th largest privately-owned company in the United States and the 14th largest privately-owned grocer.

Earlier this year, the company launched an initiative to find local suppliers and expand the presence of their products in Schnucks stores throughout the Midwest. See story, here.

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