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ShopRite Introduces Exclusive Bowl & Basket Fresh Chicken Line

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Keasbey, New Jersey-based ShopRite has launched its private label, all natural Bowl & Basket Fresh Chicken line.

Whether shopping in store or online, shoppers can now enjoy more than two dozen different kinds of Bowl & Basket Fresh Chicken offerings such as breasts, thighs, fillets, wings and drumsticks – all at budget-friendly prices.

The launch marks a significant expansion of the supermarket’s private label poultry offerings in its fresh meat division. The rollout demonstrates ShopRite’s continued commitment to offering its customers an ever-expanding assortment of products under its flagship private label brands, Bowl & Basket, Paperbird and Wholesome Pantry.

Available at ShopRite locations in New Jersey, New York, Connecticut, Pennsylvania, Maryland and Delaware, Bowl & Basket Fresh Chicken delivers the highest quality poultry offerings available, while also meeting heightened demand for added transparency and sustainability. The antibiotic, steroid and hormone-free chicken is part of Wakefern/ShopRite’s Animal Welfare and Animal Care Program and is sourced in the USA.

“We’re excited to launch this new product in our stores and build on our long tradition of offering our customers fresh, high-quality poultry at amazing prices,” said Roger Savoia, VP of the meat division at ShopRite. “We’re confident that this new line of chicken will become the new anchor brand of our fresh poultry portfolio.”

The launch of the brand will be supported by an omnichannel marketing campaign which will provide shoppers with additional guidance on meal planning, recipes and cooking tips hosted by ShopRite’s dietitians across various social media platforms. Additionally, celebrity chefs Palak of @TheChutneyLife and Josh Capon of @ChefCapon have partnered with ShopRite to create content and buzz about the line.

Shoppers can find recipes available at ShopRite.com by visiting The Recipe Shop. This free recipe archive contains hundreds of chicken-based recipe ideas. Users can download recipes and ingredients directly into their ShopRite from Home shopping carts.

“Years in the making, the Bowl & Basket Fresh Chicken line will provide our customers with an easy, affordable way to create fast, tasty and healthy meals that they can feel good about serving their families,” said Pam Ofri, director of product development and operations for Own Brands at ShopRite. “We have listened carefully to our customers, and we know they want high-quality items at the best possible value – and we’re committed to delivering on that promise.”

The launch of Bowl & Basket and Paperbird, first introduced in 2019, represents a plan by the retailer to develop, expand and market ShopRite’s Own Brand portfolio – which now consists of thousands of products spanning the entire store, sold at all ShopRite locations and partner retailers across the Northeast.

For more information on Bowl & Basket Fresh Chicken, visit shop.shoprite.com.

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