In its next step toward achieving the goals outlined in The Dole Promise, part of which commits to eliminating added sugar in all its products by 2025, Dole Packaged Foods launched two new product lines: Dole Fruitify and Dole Essentials.
“We understand that today’s consumer seeks products that are not only good for their health and fit their lifestyle, but also minimize environmental impact,” said Orzse Hodi, VP of marketing for the Americas. “We are committed to developing innovations that are better for people and the planet. Dole Fruitify juice drinks and the Dole Essentials line of Dole Fruit Bowls deliver on both fronts, with simple, clean ingredients and responsible sourcing and packaging methods.” 
Dole Fruitify is the brand’s first line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric. Less than 100 calories per can, these beverages are 65 percent juice and contain no added sugar or high fructose corn syrup, are non-GMO and Kosher, and provide Vitamin C to help support immunity.
Choose from three varieties of Dole Fruitify:
- Dole Fruitify Glow: Pineapple and mango juice with turmeric;
- Dole Fruitify Replenish: Pineapple juice and coconut water; and
- Dole Fruitify Energize: Pineapple juice with green tea extract.
Fruitify juices are available in single flavor four-packs on grocery store shelves nationwide.
Adding to the brand’s popular portfolio of fruit bowls, Dole Essentials delivers a more sophisticated and functional snack option for consumers. Trend-forward and created with an adult’s palate in mind, Dole Essentials are high in Vitamin C, gluten-free, non-GMO and contain no added sugar, preservatives or artificial flavors.
The three varieties of Dole Essentials are:
- Pineapple with Cucumber & Mint Natural Flavors: Pineapple chunks in 100 percent fruit juice blend with cucumber and mint natural flavors;
- Mandarin Oranges with Turmeric: Mandarin oranges in a 100 percent fruit juice blend featuring pineapple juice with turmeric; and
- Mixed Fruit with Green Tea Extract: Mixed fruit in a 100 percent fruit juice blend pairs with green tea, providing 45mg of caffeine per serving.
Dole Essentials are sold in packs of two 7-oz. single-serve bowls in BPA-free packaging.
For more information on Dole, based in Westlake Village, California, visit dolesunshine.com.
