On the heels of Newark, New Jersey-based Skittles leaving Earth’s atmosphere for the first time last week, the brand is creating a limited-edition Zero-G pack.
The new Zero-G pack features intergalactic, aluminum packaging and is filled with the blue and purple candies you know, featuring Pineapple Passionfruit, Raspberry and Berry Punch.
“Skittles is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley senior brand manager for Skittles. “We’re thrilled to bring better moments to fans by marking Skittles’ first trip to space with limited edition packs and look forward to pushing the boundaries of confectionery space exploration.”
Fans may follow @Skittles for details on how they might get their hands on the limited edition Zero-G packs later this summer. As part of the brand’s expansion into extraterrestrial confections, Skittles is making a donation to the Smithsonian’s National Air and Space Museum in support of inspiring the next generation of innovators and explorers.
For more information, visit @Skittles on Twitter, Instagram and Facebook or use #SkittlesinSpace to join in on the conversation.
For more than a century, Mars Inc. has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
