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Hatch Chile Season Returns To Gelson’s With Live Events, Roastings


Encino, California-based Gelson’s once again will continue the tradition of celebrating Hatch Chile Season, and some stores will offer a variation of heat levels depending on the crop.

Live roastings are back at a few stores this year including Westlake Village on Aug. 7, La Costa/Carlsbad on Aug. 14, Valley Village/NoHo on Aug. 21 and Long Beach on Aug. 28. Customers can now order chiles by the case online and orders will be available for pick-up starting Aug. 7.

Gelson’s has long been a local advocate for Hatch Chiles, a mildly hot and savory pepper that, when perfectly roasted, yields a unique flavor, both spicy and sweet, offering a flavor pop that enhances a range of recipes. The Gelson’s Kitchen offers Hatch Chile Cornbread, Hatch Egg Salad, Hatch Chile/Grilled Corn/Heirloom Tomato Salad, Hatch Macaroni & Cheese, Mini Quiche Hatch Chile,  Hatch Chicken & Cheese Quesadilla and Hatch Shrimp & Cheese Quesadilla.

Hatch Pork and Beef Sausage and Peppers and Hatch Turkey Meatballs in Sauza sauce are among the many offerings from the Gelson’s meat department. 

Customers can order their chiles for any Saturday, up to the Thursday immediately prior (while supplies last) before 4 p.m. Pick-up will be from 10 a.m.-6 p.m. and customers can choose a pick-up window.

For more information, visit gelsons.com/hatchchiles.

Gelson’s currently operates 27 full-service specialty grocery stores in Southern California.

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