Plano, Texas-based Lay’s is offering a new duo of Lay’s flavor mashups this summer – Doritos and Funyuns. For the first time, Lay’s is bringing these two iconic snacks from PepsiCo’s Frito-Lay division to life as Lay’s potato chips.
Known as the Lay’s “Flavor Swap” lineup, the two new flavor combinations are: Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns.
“From local cuisine to restaurant favorites to fan-submitted flavor ideas, Lay’s has drawn inspiration from so many different places over the years to bring our fans joy through new and exciting flavor experiences,” said Melissa Miranda, senior director of marketing for Frito-Lay North America. “This time, we’ve partnered with two beloved Frito-Lay brands to give our fans an innovative, one-of-a-kind flavor experience like no other chip brand can do. We can’t wait for people to try these new Lay’s Flavor Swap flavors for themselves.”
The two new Lay’s Flavor Swap offerings will be available at grocery retailers nationwide for a limited time starting this month for $3.79 (7.5 oz., 7.75 oz.) and $1.99 (2.625 oz.). Both flavors are available while supplies last.
Lay’s is one of the brands that makes up Frito-Lay North America, the $18 billion convenient foods division of PepsiCo Inc.