The results are in from the annual Aldi Fan Favorites survey. This year’s survey featured 10 new categories that capture the growing product selection and reflect how people are shopping for these items.
“Aldi fandom runs deep, and our customers are proud to share their enthusiasm for our exclusive products,” said Scott Patton, VP of national buying. “In its third year, the survey evolved to reflect how Aldi products fit into our customers’ everyday lives.”
The 2021 Fan Favorites winners are:
- Cult Favorite: Appleton Farms Premium Sliced Bacon;*
• Stream & Snack: Clancy’s Kettle Chips;*
• Morning Meeting Must-Have: Specially Selected Brioche and French Toast Bagels;
• Guilt-Free Go-To: Friendly Farms Almond, Coconut & Oat Milk;*
• Guess Who’s Back: Huntington Home 3 Wick Candles;
• Mama Knows Best: Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza;*
• Little Fan Favorite: Happy Farms String Cheese;*
• Sip & Celebrate: PurAqua Belle Vie Sparkling Flavored Water;*
• Dinner Delight: Fresh Family Pack Chicken Breasts; and
• Keeping it Fresh: Strawberries.*
(*Denotes repeat winner.)
“Customers count on Aldi for low prices in every aisle, every day, so it’s no surprise our family packs of chicken breasts came out on top in the dinner category,” Patton said. “Yet, despite the changes in shopping patterns throughout the past year, the number of repeat winners shows customers found comfort in their go-to products.”
Some new items fought hard against Aldi classics to make the Fan Favorites list this year. Competition in the “Guess Who’s Back” seasonal product category was fierce, with the Huntington Home 3 Wick Candles narrowly winning over the holiday Advent calendars and Emporium Selection Cheese Assortments.
The Specially Selected Brioche and French Toast Bagels were the runaway winner in their category, claiming nearly 30,000 votes for the “Morning Meeting Must-Have.” They even won among voters in New York, who know a thing or two about great bagels.
As the overall Fan Favorite from 2020, the Mama Cozzi’s Pizza line earned its own category this year. But no matter how you slice the “Mama Knows Best” results, the Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza continued its reign as a top vote-getter with more than 45,000 votes.
The Appleton Farms Premium Sliced Bacon took the top spot in the “Cult Favorite” category. The bacon edged out the Specially Selected Brioche Buns and Kirkwood Breaded Chicken Breast Fillets, which die-hard fans have dubbed “Red Bag Chicken.”
In the “Little Fan Favorites” category, three-time champion Happy Farms String Cheese won by a landslide. The snack earned more than 50 percent of total category votes.
Strawberries, a 2019 favorite, narrowly bested last year’s produce champ, avocados, by just more than 800 votes. And while people rave about the award-winning, affordable wine selection at ALDI, the nonalcoholic PurAqua Belle Vie Sparkling Flavored Water took the “Sip & Celebrate” prize with more than 20,000 votes.
Starting this week, shoppers can find the 2021 Fan Favorites by looking for the blue heart-shaped logo on store shelves.
For more information on the 2021 Fan Favorites and other award-winning ALDI products, visit aldi.us/fanfavorites.
With more than 2,000 stores across 37 states, Batavia, Illinois-based Aldi is on track to become the third-largest grocery retailer by store count by the end of 2022.