This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role.
In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus a three-day trip to St. Simons Island, Georgia, home to Farm Rich headquarters. There, the CCO will have the chance to meet and brainstorm with the brand team and tour the Farm Rich manufacturing facility in Brunswick, Georgia, where the company’s mozzarella sticks are made. While the virtual role lasts for 45 days, Roberts and his family will enjoy a year’s worth of free Farm Rich cheese snacks, along with lots of prize swag.
Roberts won over everyone at Farm Rich with the creation of a very “cheeseworthy” video, which included his parents; Lisa, his wife of 22 years; daughter Ashley, a college freshman at Milligan University (where Lisa and Phil first met and Phil’s parents also met); and 15-year-old triplets – Ben, Casey and Danielle.
When asked about his favorite cheese and new role, Roberts explained, “Mozzarella – it’s versatile, fun, crazy stringy, has a starring role in pizza and most importantly, is the heart of the greatest snack ever invented, Farm Rich Mozzarella Bites (followed closely by the brand’s Mozzarella Sticks). I’m so honored to have the role of chief cheese officer and spread cheese love with fellow fans. Can’t wait to get started!”
“Phil showed his true love for all things cheese with an impressive entry and video. With his incredible creativity, passion and fun, he’s our ideal CCO. We can’t wait to see what he comes up with for content ideas as well as new product recommendations. Things are about to get even cheesier at Farm Rich,” said Ciera Womack, Farm Rich director of marketing.
