White Plains, New York-based Dos Equis is planning to be part of autumn celebrations this year by inviting consumers to add Dos to their Halloween and Dia de los Muertos traditions.
Dos Equis continues to own these autumn beer drinking occasions by ensuring Dos is shared during traditional celebrations with family and friends. Beginning Oct. 1 and running through Oct. 31 and Nov. 2, respectively, Dos Equis can help make spooky and spirited Autumn beer drinking occasions a success.
“Imports have grown in dollar sales by +6.3 percent in the month of October, and Dos Equis continues to outperform competitive Mexican Import brands in purchase frequency and buy rate, with Dos Equis shoppers spending more dollars than the competitive set,” said Edith Llerena, senior brand manager. “Both Halloween and Dia de los Muertos have significant meaning to our Dos Equis consumers, and we want to create a tradition that never dies. Whether it be during the spooky times, or during cherished times of remembrance with family and friends, we want Dos Equis to be present for our consumers during their favorite traditions.”
POS in the English and Spanish languages include three-sided display toppers, standees, two-sided tuck cards, cooler decals, tap handle toppers, pennant streamers, posters and table tents. Program and brand awareness will be driven through e-commerce platforms to drive incremental sales and profits for retailers.
Nationally, Dos Equis has the highest ROS among Mexican Import brands on draft. The Dos Equis portfolio includes Dos Equis lager, Dos Equis Ambar and the new Dos Equis Mexican Pale Ale (MPA). Dos Equis is imported into the U.S. by Heineken USA Inc., a high-end beer importer which is a subsidiary of Heineken International N.V., the world’s most international brewer. For news and updates, follow on Twitter and Instagram @DosEquis, or visit dosequis.com.
