Boulder, Colorado-based Made•With, an exclusive brand to KeHE Distributors’ grocery independent retailers, has launched a new line of attribute-driven bakery products available to consumers starting in September.
The new line joins a large collection of natural, organic and non-GMO project verified products within Made•With’s portfolio. With the brand’s focus on clean ingredients and better choice foods, this line introduces: dairy free, kosher and non-GMO Brioche Hamburger Buns, Brioche Hot Dog Buns and a Braided Challah Loaf. It also provides consumers additional options for baked goods to try at home, from a trusted brand. 
“We’ve seen an increased demand for products without artificial flavors, preservatives or colors in the marketplace. This new line fits that consumer demand but also our ingredient philosophy of a clean and great-tasting product,” said Ben Friedland, executive director for KeHE Exclusive Brands. “We took these items a step further by also catering to different dietary needs like dairy-free, non-GMO and kosher, which makes them truly unique in the market right now.”
According to SPINS/IRI data, consumer spend on Challah breads increased 10 percent in the last year. Demand for specialty and premium breads, like Challah and Brioche, have continued to grow as more consumers look to recreate their favorite restaurant menu items at home.
Look out for new Made•With items coming soon, including non-GMO, organic and kosher pretzels, vinegars and a Grade A maple syrup.
Made•With offers more than 100 products that focus on clean ingredients. For more information and to find a local retailer carrying Made•With products, visit madewithfoods.com.
