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TXB Is ‘Born’ With Its First New Market In Georgetown, Texas


TXB, a family of customer-service-oriented food markets and convenience stores based in Austin, Texas, is opening its first brick-and-mortar location in Georgetown, Texas. A ribbon cutting ceremony on Aug. 24 will celebrate the opening, following its rebrand from Kwik Chek to Texas Born.

The new TXB market has industry-leading features, including e-vehicle rapid charging stations, an expansive food and beverage line up and quality, locally sourced product. 

“The opening of the first TXB location is a monumental moment for the company following our rebrand,” said Kevin Smartt, CEO of TXB. “This rebrand is more than just a different logo or name; this is a true reflection of who we are as a company. We want our guests to have the absolute best experience, whether it’s our fresh foods, versatile, eco-friendly packaging, convenient technology, clean environment or hospitable employees; it all reflects the TXB mission to ‘Leave ’em Better.'”

Known for its fresh-made tacos and tenders, TXB offers restaurant-quality food items prepared on-site for lunch, breakfast and dinner, including hand-pressed tortillas made in-store each day and culinary creations like fried shrimp tacos, Texas Scorpion Bites made with spicy jalapeños and TXB Habanero Queso.

The company carefully selected its product lineup to provide guests with on-the-go, non-GMO snacks and beverages that are indeed “Texas Born” by sourcing products and ingredients from local vendors. Food and beverage items available in the market include:

  • Locally sourced private label products from Texas, including beef jerky and ready-to-cook meats like marinated beef skirt steak and chicken breast fajitas;
  • Private label TXB bottled water, tea and nitro, cold brew and hot bean-to-cup coffee;
  • Artisan products like fine chocolates, gourmet cheeses, salamis and wine; and
  • Healthy packaged and prepared foods like take-home salad kits, veggies and fresh fruit.

The new Georgetown, Texas location also has two e-vehicle rapid charge stations, a handwashing area separate from the bathrooms and two 75-inch, state-of-the-art digital lottery ticket screens. In addition, the market offers plenty of outdoor seating options outfitted with misting systems. Mobile checkout options at TXB pumps and registers allow guests to pay quickly using the secure TXB mobile app while also earning fuel discounts and in-store savings through the loyalty program.

The rebrand to TXB emphasizes the Texan roots and values the brand was built upon: authenticity, hospitality and integrity. Over the next few years, all existing Kwik Chek locations will fully transition to TXB markets, with several stores’ rebrands already underway.

To learn more about Spicewood, Texas-based TXB, visit txbstores.com

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