The Yuengling Co.’s flagship beers are now available across the state of Texas.
Millions of beer fans in the state will now have their pick from a selection of Yuengling’s beers, including the Yuengling Traditional Lager, Light Lager 99, Golden Pilsner and Flight by Yuengling, the next generation of light beer.
The diversified portfolio spanning its flagship beer, best-in-class light amber lager, modern pilsner and upscale light beer with 2.6 carbs and 95 calories will offer consumers of all tastes and lifestyles Yuengling’s distinct flavor and craftsmanship. Fans can stay up to date on where to find these iconic brands at their nearest Texas retailer, bar or restaurant by monitoring the “Find Our Beer” link at yuengling.com.
“It’s an important day for our brewery as we take this large first step in our westward expansion,” said Wendy Yuengling, chief administrative officer of D.G. Yuengling & Son Inc. and sixth generation family member. “On behalf of our entire Yuengling family, we are humbled by the opportunity to bring the goods to the Lone Star State. The passion these fans have shown for our beer and our brand brings into perspective the nearly 200 years of hard work and perseverance that have brought us to this point in our company’s history. We continue to be inspired by our fans and past generations to brew the best beer possible, and look forward to continuing to do so in this amazing state.”
This milestone rollout makes Texas the first state in The Yuengling Co. joint venture of D.G. Yuengling & Son Inc. and the Molson Coors Beverage Co. to increase Yuengling’s reach beyond its current 22-state East Coast footprint.
“This is a very exciting time for Molson Coors and Yuengling, as we see this tremendous growth opportunity for our businesses come to fruition with product on shelves,” said Gavin Hattersley, CEO of Molson Coors Beverage Co. “We’re looking forward to making a lot of beer drinkers throughout the state of Texas very happy as they can now get their hands on another one of the nation’s most beloved and iconic beers.”
The Yuengling Co. and Molson Coors have worked to ensure Yuengling’s family’s recipes and tradition of brewing excellence for the past 192 years will be matched as they brew Yuengling locally in Fort Worth.
“We’re excited to see how the country’s largest beer market adds to Yuengling’s growth trajectory over the coming months and years,” said Pat Pikunas, general manager of The Yuengling Co. “Now that we’ve officially launched in Texas, we’re excited to be able to finally bring the goods to our passionate fans and give Texans the highest quality beer drinking experience.”
The Yuengling Co. will oversee future expansion into other western markets outside of its existing 22-state Eastern footprint.