Newark, New Jersey-based Twix has unveiled Twix Salted Caramel for those who don’t want to choose between a sweet or salty treat. Featuring salted caramel, crunchy cookie and a milk chocolate coating, Twix Salted Caramel takes the flavors of the classic Twix bar and adds a pinch of salt for a new sweet and salty experience.
“We’re thrilled to bring better moments and more smiles to fans by introducing Twix Salted Caramel, the perfect treat for those who favor cookie and sweet and salty flavor combinations,” said Michelle Deignan, Mars Wrigley senior brand director. “While Twix fans will still need to pick a side when it comes to choosing between right Twix or left Twix, they will no longer have to decide between a sweet or salty treat with Twix Salted Caramel.”
Twix Salted Caramel will be hitting shelves at select retailers in September, with nationwide availability beginning in 2022 in single (1.4-oz.) and share (2.8-oz.) sizes. For more information on Twix , visit TWIX.com and join in on the conversation by using #TWIX on Facebook, Twitter and Instagram.
Across the Mars Inc. diverse and expanding portfolio of confectionery, food and petcare products and services, the company employs 125,000 associates. With $40 billion in annual sales, it produces some of the world’s best-loved brands including Dove, Extra, M&M’s, Milky Way, Snickers, Twix, Orbit, Pedigree, Royal Canin, Skittles, Ben’s Original, Whiskas, Cocoavia and 5; and take care of half of the world’s pets through its nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals, BluePearl, Linnaeus and VCA.
