As the busiest birthday season of the year arrives, Meijer has unveiled a new online custom cake ordering system to take an extra trip to the store off customers’ plates.
Research shows that September is the most common birth month in the U.S., with nine of the 10 most popular birthdays falling between Sept. 9 and Sept. 20. With this in mind, Meijer bakery merchants are offering a more convenient cake ordering option for customers.
“With school just getting started and so many birthdays taking place in September, parents need all the help they can get, which is why we’re pleased to offer this online solution,” said Rochelle Bird, Meijer’s cakes buyer. “The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days’ notice and then pick it up during their pre-party shopping trip.”
Being able to browse cake designs and place a custom cake order online eliminates the need for an extra trip into the store during the busy lead-up to a birthday celebration.
The retailer’s online cake ordering process takes four steps:
- Choose a store: Confirm the Meijer store where you’d like your cake made in your meijer.com settings;
- Choose a cake style: Browse hundreds of designs by occasion or theme;
- Design a cake: Customize the cake’s size, flavors, colors and message; and
- Pick up and pay in-store: The cake is ready in two to four days at the Meijer Bakery you chose.
The online cake ordering system isn’t just for birthdays. The retailer offers cake designs for every occasion, from sporting events to baby showers and graduations, as well as a variety of formats including tiered cakes, cupcake pull-apart cakes and variety platters.
Customers can explore the new tool at meijer.com.
The Meijer Bakery offers an array of items, including fresh breads, cakes, donuts and cookies. The retailer hires seasoned cake decorators for each of its stores and continuously trains its decorators in the newest, trendiest cake designs.
Meijer is a Grand Rapids, Michigan-based retailer that operates more than 257 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.