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SEG Honors 9/11 Anniversary With Discount For First Responders


Southeastern Grocers Inc. is honoring the 20th anniversary of 9/11 with a special discount for first responders and welcoming local communities to join it in remembrance of the nearly 3,000 people who lost their lives on that tragic day.

All SEG stores will pay tribute to local community heroes with an exclusive 20 percent off the total grocery purchase for firefighters, police officers, EMTs, paramedics and emergency dispatchers who shop on Sept. 11 with their Fresco y Más, Harveys Supermarket or Winn-Dixie Rewards account.

Additionally, all SEG stores will observe four moments of silence the morning of Sept. 11 to correspond with each pivotal minute on that day two decades ago when the world and so many lives were changed. Each store will pause in remembrance beginning at 8:46 a.m., then 9:03 a.m., 9:37 a.m. and 10:03 a.m.

“At Southeastern Grocers, we remember this monumental day in history by honoring the courageous heroes that selflessly served our communities on that day that changed our lives forever and by recognizing our heroes who continue to serve on the front lines every day,” said Anthony Hucker, president and CEO of Southeastern Grocers. “We acknowledge the brave individuals who stand up when their neighbor is faced with danger, and we hope this act of gratitude will empower our associates, customers and others to spread kindness in honor of the 9/11 heroes and all those we lost 20 years ago. On this solemn day of remembrance, it’s more important now than ever that we stand in unity. We are stronger together.”

SEG is dedicated to supporting its local first-responder agencies and has a long history of giving back to local community heroes. As part of its “pay it forward” initiative last year, SEG picked up the grocery bills for thousands of the pandemic’s heroes who shopped during the grocer’s first responder shopping hour. The frontline workers who shopped at SEG stores throughout the Southeast were surprised with a $0 grocery total at the register.

Jacksonville, Florida-based SEG aligns its charitable giving efforts with causes that are important to the communities it serves, including support for military service members and their families, the fight against hunger, relief to those affected by extreme weather and natural disasters and quality educational opportunities for students.

Paying tribute to 9/11 by honoring first responders is an opportunity for SEG to acknowledge a significant moment in history while recognizing everyday heroes for their bravery in serving their communities. 

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Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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