Los Angeles, California-based POM Wonderful has launched a social media cocktail contest dedicated to supporting local bars that were impacted by pandemic closures. The competition will put bartenders’ mixology skills to the test as they create cocktails using POM Wonderful 100 percent Pomegranate Juice.
Five winners will each designate a deserving bar to receive a $10,000 cash prize and year’s supply of POM Juice.
Mixologists across the country are encouraged to highlight the sweet-yet-tart taste of POM Juice and enter the #POMCocktailContest. Entrants will be tasked with developing a signature POM-inspired cocktail and sharing a photo of their creation on Instagram along with the recipe, tagging @POMWonderful and nominating a local bar. Entries will be judged on presentation, creativity, diversity of ingredients and the extent to which POM Juice is featured.
On Oct. 1, 10 finalists will be chosen, and their cocktails will be featured on the @POMWonderful Instagram page. Consumers will have the opportunity to vote for their favorite POM cocktail by “liking” the photo to determine the semi-finalists.
Five winners will be selected on Oct. 11. The winners’ nominated bars will receive a $10,000 cash prize to help them recover from pandemic hardships, along with a year’s supply of POM Juice to incorporate into cocktails.
“The bar community played an important role in the beginnings of POM Wonderful 100 percent Pomegranate Juice, bringing to life the iconic POMtini and pomegranate margarita. With so many bars impacted by COVID-19 closures, we wanted to rally behind those who have supported us,” said Adam Cooper, SVP of marketing for The Wonderful Co. “Through a friendly competition and unique POM cocktails, we hope to bring some hope, excitement and flavor to the bars and bartenders that have had a challenging year.”
To learn more about the contest and for official rules, visit POMCocktails.prizelogic.com. For cocktail inspiration and information about POM Wonderful, visit POMWonderful.com, on Facebook at POMWonderful, and Instagram at @POMWonderful.
