The new Grimes, Iowa, Hy-Vee store opened at 6 a.m. Sept. 14, becoming the company’s first entirely reimagined grocery store in its eight-state territory.
The approximately 93,000-square-foot store is the first to offer a new dining experience for customers with a large, open food hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with full bar and outdoor patio; mealtime offerings – Mia Italian, HyChi & Hibachi, Nori Sushi, Chowbotics, Market Grille Express, Long Island Deli and a Wahlburgers at Hy-Vee.
The store also offers amenities that the company has become known for such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station; a full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie; a full-service meat counter including a chef’s station, a dry aged steaks case, chophouse and packaged meats; a full-service seafood counter with sustainable seafood options; an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options; a large fresh produce area; an in-store Starbucks; expanded floral and gift shop departments; and a pharmacy with a drive-up window.
Additional in-store offerings include DSW shoes and accessories; Joe Fresh clothing; The W Nail Bar; a Pair Eyewear kiosk; a Johnson Fitness & Wellness showroom; a beauty department; and an expanded Candy Shoppe department with premium, novelty and nostalgic selections. This location also has a Hy-Vee Wine & Spirits department featuring a walk-in beer cooler, walk-in humidor and walk-in wine room.
The new Grimes store includes all-digital shelf labels that display product information and pricing and has more than 100 TVs that feature Hy-Vee products, promotions and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods, as well as access offerings via Hy-Vee Financial Services. The store features new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience.
Other amenities include the Hy-Vee Aisles online grocery delivery and pick-up service, mother’s room, dry cleaning, bill pay, money transfers and postal services.
“The Grimes Hy-Vee is our most innovative store to-date with state-of-the-art technology integrated into every department,” said Randy Edeker, chairman, CEO and president of Hy-Vee. “From unique lifestyle company partnerships to a world-class food hall and everything in between, this store was designed to provide customers with every offering, amenity and convenience to make their lives easier, healthier and happier.”
The store will be open 6 a.m. to midnight daily and will carry about 100,000 items, including more than 10,000 specialty items, more than 5,000 HealthMarket items and more than 1,500 fresh produce items (including more than 100 organic items).
A 4,100-square-foot Hy-Vee Fast & Fresh convenience store is located at the southwest end of the parking lot, and features fresh on-the-go meal offerings, a Market Grille Express and select grocery staples including fresh produce and fresh bakery items. The Fast & Fresh will be open 5 a.m.-11 p.m., seven days a week.
Hy-Vee has invested more than $26 million in the community to build, furnish and stock the grocery store. The new Grimes Hy-Vee also has created 400 local jobs, including 120 full-time positions. Career opportunities can be found at hy-vee.com/careers.
Hy-Vee employees have access to benefits including a 10 percent employee discount on groceries every day, holiday pay, a tuition assistance program for employees and family members, childcare concierge services and employer-sponsored insurance for both full- and part-time employees.
Click below to see more photos of the new Grimes Hy-Vee.