Tyson Foods and Dickey’s Barbecue Pit are launching a new retail cook-in-bag rib product featuring the restaurant chain’s three most popular barbecue flavor profiles. The new line is a result of exploring new ways to meet the continued growing consumer demand for function and convenience without sacrificing quality and flavor.
The product line represents Dickey’s first fresh meats partnership and is expected to be available for retailers in early 2022.
“With this new product, we’re focused on bringing the exceptional quality and flavor of the Dickey’s Barbecue dine-in eating experience to the comfort and convenience of consumers’ homes,” said Kent Harrison, VP of marketing and premium programs for Tyson Foods, Fresh Meats. “We’ve worked closely with the foodservice team at Dickey’s Barbecue Pit and recognize the successful brand they’ve built in their restaurants. Through that relationship we identified an opportunity to bring some innovative products to the retail space for consumers to enjoy.”
Dickey’s Barbecue Seasoned Ribs will come in three of its most popular flavors: Original Secret Recipe, Signature Sweet and Sizzlin’ Spice. The oven-safe bag ensures that restaurant-quality ribs are ready at home in 90 minutes with no prep and no mess.
“We’ve seen great success in markets across the United States since we entered the retail space in 2015, and we’re extremely excited about our first fresh meats product line,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants Inc. “Tyson is an invaluable partner, and we can’t wait for consumers to experience this product.”
Dallas, Texas-based Dickey’s Barbecue Restaurants Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests. The family-run barbecue franchise offers several slow-smoked meats and wholesome sides.
Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp and State Fair. Headquartered in Springdale, Arkansas, United States, the company has 139,000 team members.