FlexEngage, a provider of receipt and transactional communications, says it has been chosen by West Des Moines, Iowa-based grocery chain Hy-Vee Inc. to power its receipt marketing technology across all of its 275 stores.
Through this engagement, FlexEngage will enable Hy-Vee to personalize, monetize and manage all of the marketing content on in-store receipts and e-commerce order notifications. In conjunction with Hy-Vee’s current content providers Catalina, Citrus Ad and Quotient, FlexEngage will place targeted marketing content and manufacturer offers to shoppers on Hy-Vee receipts, opening up the opportunity to personalize a relevant marketing channel.
The news comes as Hy-Vee recently chose a new POS company, GK Software. Hy-Vee was looking to complement the new POS deployment with a technology provider that would assist in better engaging customers post-purchase, while also creating new revenue streams by monetizing transactional communications. After an extensive search, Hy-Vee chose FlexEngage for its advanced digital receipt and ecommerce notification capabilities, and comprehensive platform with turnkey integration to Hy-Vee’s content providers.
“We are excited to partner with FlexEngage because of their flexibility and robust receipt marketing platform. We believe they provide our company with a valuable tool that will help our retail media team create new revenue streams, all while providing consumer savings and a better shopping experience,” said Joe Hammond, group VP of marketing at Hy-Vee Inc.
“We are beyond thrilled that Hy-Vee has chosen to work with our company. For over 10 years, FlexEngage has provided proven post-purchase engagement solutions to specialty retailers. Hy-Vee’s selection demonstrates how innovative grocery retailers can also take advantage of our platform to launch new solutions that improve customer engagements while also creating new monetization channels,” said Tomas Diaz, CEO of FlexEngage Inc.
FlexEngage delivers custom-made transactional communications that reduce churn for brand-driven retailers.
Hy-Vee Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $10 billion annually.