Vallarta Supermarkets, one of the largest Latino grocers in California, is jump-starting the tamale season with the new Pumpkin Spice Tamale. This Vallarta exclusive will be available storewide at Vallarta’s La Cocina starting Oct. 1 through the end of the year.
Developed by Vallarta’s culinary team, the new Pumpkin Spice Tamale is made with pumpkin puree, a blend of spices (including ginger, nutmeg and cinnamon) and butternut squash.
“Vallarta is reimagining this beloved seasonal flavor with a twist on a Latino food staple,” said Andrew Lewis, VP of marketing for Vallarta Supermarkets. “Our culinary team constantly looks at innovative ways of expanding our offerings to provide customers authentic food favorites.”
Vallarta offers many varieties of tamales and masa, including fillings that range from spicy to sweet, with meat and vegetarian options. Also available are exclusive seasonal masa flavors made fresh daily, including strawberry, pineapple and chile. The prepared masa is ready for tamale making and for masa fina, which can be used for making tortillas or to make champurrado – a chocolatey cold-weather drink.
Through the Vallarta Go Instacart service, customers can shop from the convenience of their home and have their groceries and fresh authentic foods delivered to their homes. La Cocina items are available for delivery via Postmates.
Founded in 1985, Vallarta Supermarkets is a full-service independent grocery chain headquartered in Sylmar, California, with 52 locations throughout California. Vallarta Supermarkets, known as the home of the original carne asada, is recognized for having fresh produce, quality meats, pastries and specialty items from Latin America and other parts of the world. Visit vallartasupermarkets.com for additional information.
