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Ask The Experts – Listing of Experts

Ask The Experts – Listing of Experts

Finally, some answers!

Looking for expert grocery industry advice? Visit The Shelby Report’s Ask The Expert forums. See the expert profile below and get answers to your retail food industry questions.

Spencer Baird

EVP and President, Martech Solutions, Inmar Intelligence

 

Ask The Experts – Listing of Experts

Spencer leads the division that delivers solutions in the areas of our Retail Commerce Platform, Media and Data to speed the industry’s digital transformation and meet escalating consumer demand for personalized, targeted digital marketing and messaging to reach, motivate and build relationships. He uses extensive retail expertise in omni-channel engagement, merchandising, data-driven decision systems and sales attribution measures to develop strategies for maximizing retail and manufacturer data.

Spencer has more than 18 years of executive leadership experience in grocery retail, e-commerce and Consumer Packaged Goods with some of the best known and most respected companies in the industry, including HJ Heinz, The Dannon Company, Kellogg Company, Ahold Delhaize and Peapod. After various leadership roles on the brick-and-mortar side at Ahold Delhaize, he was chief merchant at Peapod.

Spencer is currently a member of the Advisory Council for Dairy Management Institute (DMI) and The Western Michigan University marketing program and was a member of the Fiduciary Committee for Ahold Delhaize US. He holds a bachelor’s degree in business from Virginia Wesleyan College and is a graduate of the Harvard Business School Executive Education program.

Read INMAR Intelligence‘s answers to questions surrounding, How Can Omnichannel Marketing And Attribution Benefit My Business?

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