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Grupo Bimbo Kicks Off Global Energy Race 2021

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Bimbo Bakeries USA Inc. is joining its parent company and largest baking company in the world, Grupo Bimbo, to kick off its Sixth Annual Global Energy Race. This is the company’s most important sporting event with a cause, as it extends beyond a financial donation and allows associates, consumers and friends to make a lasting impact on a global scale.

Due to the COVID-19 world health crisis, the 2021 Global Energy Race will once again be held virtually and free of charge. Enrollments are now open at the event’s website globalenergyrace.com.

Participants can walk or run a 5K or 10K during the scheduled race week, Oct. 4-10.

For this year’s race, Grupo Bimbo has set the goal of gathering the largest number of runners throughout the world, aiming to surpass 2020’s 300,000 participants from 127 countries and the subsequent 6 million donated slices.

Bimbo Bakeries USA’s partnership with Feeding America also extends beyond the Global Energy Race, as both Bimbo Bakeries USA and Grupo Bimbo team up each year to give back to local communities through food bank donation events. Corporate partnerships such as these are crucial to making a difference for those who need it, especially during a global pandemic.

Upon registration, each participant will receive a Runner Number as well as a virtual T-shirt and medal for social media. Upon completion of the race, participants will be mailed a Participant Pack that includes a tote, cooling towel and finisher’s medal.

“The Global Energy Race 2020 broke record figures for participation, thereby achieving the greatest donation of bread in history,” said Alberto Levy, global marketing VP for Grupo Bimbo. “This year we have a new opportunity to help those most in need. We invite everyone, whether as a runner or walker, to join this great cause and help us make history again. You run; we donate.”

For more information on the Global Energy Race, you can follow the below social media channels, and engage with us using #RunWithUs and #GER2021: Facebook, Instagram and Twitter.

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