Last updated on October 3rd, 2021 at 03:59 pm
B&G Foods has teamed up with Christina Tosi, an award-winning chef and founder of Milk Bar, a dessert brand. Tosi will create exclusive recipes and baking tips for the new B&G Foods Baking at Home site, a resource for consumers that’s available 24/7 to solve any baking dilemma.
Tosi will feature B&G Foods’ baking brands, including Crisco, Clabber Girl, Baker’s Joy, Grandma’s Molasses and Spice Islands, within her recipes for the new website and on her Instagram Bake Club series.
Tosi is an award-winning pastry chef known for combining her formal culinary training and her informal obsession with home baking, grocery store staples and classic American sweets.
“We are thrilled to partner with Christina Tosi and offer consumers delectable baking recipes and helpful tips and tricks for baking as we head into the holiday season,” said Jordan Greenberg, EVP and chief commercial officer. “Christina’s high energy baking style will offer families a fresh take on traditional recipes using brands like Crisco, Spice Islands and Clabber Girl, all while showing her limitless enthusiasm for baking that her fans have come to know and love. This partnership is especially timely as there has been such an increased interest in baking, as many Americans have embraced baking in the last 18 months.”
B&G Foods’ new Baking at Home site features hundreds of recipes – from classic favorites to modern twists. Visitors can discover their true kitchen potential with free how-to videos, lessons and more. The new site will also be the home for Tosi’s B&G Foods content.
“I have used Clabber Girl and Crisco since I learned to bake as a child alongside my mother and grandmother, so I am ecstatic to team up with B&G Foods to show bakers of all levels what magic they can whip up with a few simple ingredients,” said Tosi. “Baking at home is all about empowering home bakers to chase down their creativity by encouraging them to look at their pantry ingredients in new and unexpected ways.”
For more information about Parsippany, New Jersey-based B&G Foods’ partnership with Tosi, visit bakingathome.com.
