Afia, a Mediterranean food company, has made distribution deals with two major retailers, Publix Super Markets in the Southeast and Sprouts Farmers Market nationally. With the addition of these stores, Afia is now in the freezer section of 1,775 stores nationwide.
Shoppers will find a variety of Afia’s falafel line of products, including its newest Sun-dried Tomato Falafel flavor, starting early October at most retailers.
This increases Afia’s distribution more than 100 percent in 2021.
“It’s incredible to see Afia’s products carried so widely in freezer sections nationwide. Securing Publix and Sprouts will allow us to reach many new customers, especially throughout the South, Florida and the Western U.S., where consumers have been requesting Afia products but they were previously difficult to find,” said Farrah Moussallati Sibai, Afia founder and president. “This signals a huge new opportunity for Afia.”
All of Afia’s locations can be found online.
Afia was founded by Moussallati Sibai in 2017, when she saw a need in the marketplace for convenient, wholesome Mediterranean cuisine. Moussallati Sibai, who is of Syrian and British descent, was inspired to start Afia when she was getting settled in Austin, Texas, after years of personal struggles and family tragedies. Not only did she personally miss the foods from home in Syria, but while volunteering with the refugee community, she saw firsthand how important cuisine was in identity.
This has been a huge expansion year for Afia, which hit $1 million in sales after only two years on the shelves with first retail partner H-E-B. It also unveiled new packaging and brand identity in June. The company secured space to build a new manufacturing facility in Taylor, Texas, which will open in the first quarter of 2022.
Afia, which means “to your health” in Arabic, is headquartered in Austin, Texas.