Mars Wrigley has launched Snickers Cinnamon Bun, which is starting to hit Walmart shelves this October.
Giving a nod to the fall and football season, Snickers Cinnamon Bun brings the flavor of warm-from-the-oven cinnamon rolls into the Snickers chocolate bar. The newest flavor features cinnamon bun-flavored nougat mixed with peanuts and topped with caramel, all cloaked in milk chocolate.
“We’re excited to continue delivering better moments and more smiles through new innovations for our fans and aim to surprise them with delicious flavor experiences,” said Michelle Deignan, Mars Wrigley senior brand director. “Snickers Cinnamon Bun delivers a classic flavor that welcomes the fall season and offers a moment of comfort with a taste and texture only Snickers can provide.”
Snickers Cinnamon Bun will be available for a limited time only exclusively at Walmart in singles (1.5 oz.) and on Walmart.com in a 24-count singles box. This latest innovation follows the launch of Snickers Almond Brownie and the announcement of the Snickers Rookie Mistake of the Year program, which aims to reward NFL fans for acknowledging and sharing their rookie mistakes for the chance to win tickets to Super Bowl LVI, along with additional prizes. Fans can enter to win on snickersrookiemistakes.com
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