Tulsa, Oklahoma-based Reasor’s has teamed up with tech firm Grocery Shopii to develop a new intelligent online recipe system aimed at making it easier for customers to find favorite recipes, buy the ingredients online and then cook meals at home. RecipeToTable is an integrated recipe recommendation engine that is seamlessly integrated with Reasor’s online ordering system.
Shoppers save time by allowing the system to simplify and automate the way they plan meals.
Located on a new “RecipeToTable” tab at Reasors.com, the system provides a series of preference checkboxes that customers can select that range from food preferences, allergy concerns, diet types and more.
Once the preference boxes have been checked, RecipeToTable then draws from a vast library of curated recipes and provides the results on a single page. Customers can then collect their favorite recipes into their own online recipe library, creating an easy “go-to” for daily meal inspiration.
When a customer selects an individual recipe they want to prepare, all the ingredients for it can be ordered online in just one click – in under five minutes, saving time and making it easier to go from recipe to table.
“Everyone loves a home-cooked meal, but sometimes we get in a rut,” said Jeff Reasor, CEO of Reasor’s Foods. “Now we’re helping to provide the answer to that question of ‘What’s for Dinner?’ that so many of us hear every day. With a complete library of inspired recipes at our customer’s fingertips, along with a quick way to order them, we’re helping to make the daily task of cooking meals at home easier, more delicious and more creative.”
RecipeToTable was developed by up-and-coming tech firm Grocery Shopii. Founded in Charlotte, North Carolina, in 2019, Grocery Shopii is a digital meal planning application that works directly with a grocer’s e-commerce to expedite online grocery shopping with recipes. The founding officers are Katie Hotze, CEO, and Mike Johnson, CTO.
“We’re honored to launch with Reasor’s as they deeply understand and respond to the needs of their shoppers as meal fatigue has settled in,” said Hotze. “Our innovative meal planning technology will help bring families together by solving the ‘What’s for dinner’ dilemma by recommending fresh recipe inspiration from top brands and food bloggers, all of which can be added to their shopping cart with a single click.”
To access the recipes, you will need an online account. For those who already have an account on Reasors.com, just sign in and click the RecipeToTable link to have access to all the recipes.
Reasor’s was founded 57 years ago at a single location in Tahlequah, Oklahoma, by namesake, Larry Reasor. Today, the company has 17 locations and one convenience store throughout northeastern Oklahoma. In 2007, Reasor’s became employee-owned and now provides jobs for nearly 2,500 people.