Seattle, Washington-based Shelf Engine has named longtime CPG, grocery and foodservice veteran Michael Schall to its advisory board.
Schall brings more than 40 years of senior leadership and advisory experience with both brands and retailers including Whole Foods Market, Unilever, Wise Foods and many others. He is familiar with the food spoilage that exists within antiquated supply chains, along with the failure of legacy solutions to fully solve the problem.
“Shelf Engine’s ordering technology addresses food waste in a way that I have never encountered in my 40 years of working in retail and CPG,” Schall said. “What most drew me to this company and its management team is the fact that we fully guarantee that our retail partners will have 0 percent waste. Many platforms are out there charging plush licensing and software fees, but Shelf Engine guarantees results by absorbing 100 percent of food waste, and that’s the type of company I am excited to partner with to help retailers increase margin, reduce in-store and commissary labor, make more sales and solve a problem that dramatically helps the environment.”
Shelf Engine’s automation technology applies advanced statistical models and AI to deliver the perfect food order, drastically reducing food waste for its retail clients while increasing gross margins and sales. Providing even more value and peace of mind, Shelf Engine’s solution guarantees the sale of every item it orders by buying back all unsold products and virtually eliminating the retailer’s inventory risk.
Retailers who utilize Shelf Engine’s order automation solution reduce food waste by as much as 32 percent while benefiting from an average gross margin dollar expansion of more than 20 percent. Since its inception in 2016, Shelf Engine has helped retailers divert more than 1 million pounds of food waste from landfills.
Over the last year, Shelf Engine – which is currently operating nationwide with retailers and foodservice companies like Kroger, Target, Whole Foods Market and Compass Group – has achieved more than 540 percent revenue growth while scaling up its staff from 23 employees to over 200.
“Mike understands first hand the challenge of balancing out-of-stocks with food waste and in-store labor in order to maximize both sales volume and profitability,” said Stefan Kalb, Shelf Engine CEO. “We have a highly ambitious mission to reduce food waste through automation while delivering sales lift, margin expansion and improved customer experience for our retail partners. We are delighted to have Mike on our advisory board and feel fortunate to glean the insights and experience from such a stellar leader in our industry to help fuel Shelf Engine’s incredible growth trajectory.”
Shelf Engine simplifies grocery operations by automating the purchase orders sent to suppliers and distributors, paying them directly for the products they deliver, and only charging retailers for what they sell. Shelf Engine’s performance-based model reduces labor requirements, eliminates inventory risk and guarantees profit expansion from day one.