Home » Nonni’s Foods Chooses IRI As New Consumer Insights Partner

Nonni’s Foods Chooses IRI As New Consumer Insights Partner

Nonni's

Artisan baker Nonni’s Foods has selected IRI as its market measurement and consumer insights partner. It is leveraging IRI’s Unify platform’s visualization and automation features, which have been tailored specifically for IRI’s midmarket clients, to unlock additional efficiency, speed to insights and opportunity sizing.

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“We are very excited to be launching this new partnership with IRI, which offers uniquely tailored solutions to help businesses like ours drive growth,” stated Mark Kleinman, Nonni’s CEO. “The combination of IRI’s collaborative, solutions-focused approach and industry-leading technology makes IRI the perfect partner for Nonni’s. The IRI Unify platform, which integrates multiple data sources, will efficiently enable identification of insights and growth opportunities.”

“IRI’s personalized approach to building successful, long-term insights partnerships with midmarket clients is matched by our dynamic technology that can be adapted to fit evolving needs as organizations grow,” said Robert Porod, EVP of mid-market national for IRI. “We look forward to working closely with the Nonni’s team on their customized platform and supporting them in identifying and capitalizing on untapped opportunities for growth.”

Unify, IRI’s visualization platform, improves return on investment for CPG manufacturers and retailers of all sizes by providing speed to insights and integrating multiple, disparate data sources. It offers a single access point to all IRI Liquid Data solutions, which aggregate and visualize point-of-sale and deidentified consumer panel data to provide a holistic view of consumer trends and purchase behavior in real time.

For more information on IRI’s Mid-Market Growth Practice’s comprehensive portfolio of solutions specifically crafted for small and midsize brands, contact Robert Porod at [email protected].

Based in Oakbrook, Illinois, Nonni’s Foods LLC is an artisan baking company founded in 1988, and launched with the inspiration and family recipes traced back to Lucca, Italy. Nonni’s products include Nonni’s Biscotti and THINaddictives. Nonni’s Biscotti is the No. 1-selling biscotti in the United States.

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