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United Fresh Releases FreshFacts On Retail Report For Second Quarter


United Fresh Produce Association’s second quarter issue of FreshFacts on Retail is now available. This issue reports that vegetable declines mainly drove produce trends in the second quarter, despite growing fruit dollars. However, volume sales declined across the board.

“A year-and-a-half into the pandemic, the new norm continues to evolve in response to changing dynamics,” said Miriam Wolk, United Fresh’s VP of member services. “Future growth opportunities lie in understanding consumers’ changing behaviors and leveraging this knowledge to cater to their diverging needs.”

In addition to measuring retail price and sales trends for the top 10 fruit and vegetable commodities, the FreshFacts report looks at broader Q2 2021 category performance data. Seasonal category deep dives feature bananas, broccoli, cherries and onions, with a year-to-year comparison of the last three years’ Q4 results to aid in planning for a successful Q4 2021. The report also includes a deeper dive into trends for salad kits.

Additional FreshFacts Q2 2021 highlights include:

  • Despite volume sales losses, six out of the top 10 fruit categories grew dollars as prices increase;
  • Except for cucumbers and packaged salads, dollar sales declined in the remaining top 10 vegetables categories;
  • Value added fruit continues to grow, rebounding from declines of the recent past;
  • Quarterly sales of organic produce top $2.3 billion, with fruit driving the growth;
  • Salad Kits continue to grow, accounting for more than $3 out of $10 in packaged salads; and
  • Total produce household trips to the store are down 3.0 percent vs a year ago.

As an added value, the United Fresh Retail-Foodservice Board and NielsenIQ Fresh will host a webinar to highlight key statistics and trends included in the Q2 2021 FreshFacts report. Featuring analysis from Lyndsey Abbott, VP-West Region for Nielsen, the webinar will take place at noon ET on Oct. 26, providing an opportunity for participants to ask questions and participate in interactive audience discussion.

Registration for the webinar is free of charge for all United Fresh and PMA members ($100 for non-members). Registration is available at unitedfresh.org.

The FreshFacts on Retail report also measures retail price and sales trends for value-added, organic and other produce categories. The report is produced in partnership with NielsenIQ Fresh, with direction from the United Fresh Retail-Foodservice Board.

FreshFacts on Retail can be downloaded free of charge for all United Fresh and PMA members ($50 for non-members) on the United Fresh website. For questions about specific data contained in the report, contact Lyndsey Abbott.

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