Allegiance Retail Services recently held the grand opening of its newest store in Maplewood, New Jersey, making this the cooperative’s fourth supermarket in the tri-state area to fly the Green Way Markets banner.
The store offers a curated selection of prepared foods, produce, deli and fresh meats, and its private label, earth friendly Green Way products.
Located in the heart of Maplewood Village, the new Green Way Market took over the building vacated by Kings in December 2020. The grand opening celebration on Oct. 23 featured a street fair with free samples of premium cheeses and treats from select Green Way Market vendors including Boar’s Head, Bubba Burger, Premio Sausage, Rancher’s Legend Beef, Euro Classic Brioche and others.
Maplewood Mayor Frank McGehee kicked off the grand opening and community block party, “This is a win for the Village, a win for everyone. Have an amazing experience.”
“The Maplewood community could not have been more welcoming, and we are thrilled to be here,” said Adam Shapiro, co-owner/operator of the store with his wife, Erica. “An exceptional shopping experience to help you eat well, live well is our promise to our customers. Natural foods, specialty meats and cheeses, grab-and-go meals, plus variety and value. There is something for everyone.”
“It is exciting for us to celebrate the opening of our fourth Green Way Market and expand our customer base,” said John T. Derderian, president and COO of Allegiance Retail Services LLC. “We would like to congratulate all Green Way Market members for their new and ongoing commitment to the communities they serve.”
Store associates also expressed their support of the new supermarket banner. Jeremy Graham, Green Way grocery manager, described how the supermarket went from empty to fully stocked in a very short period because of “the great management and staff.” Antwaun Carroll, produce stocker who worked for the previous owners, said, “It has been a great transition. The layout is a lot better. It is roomier, and the presentation is wonderful. We are excited to be here.”
Based in Iselin, New Jersey, Allegiance Retail Services LLC supports independent supermarkets (e.g., Foodtown, Freshtown, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets and Shop n Bag) by providing them with marketing, advertising, technological and merchandising support, as well as a full line of private label products, including Foodtown, Green Way and Rancher’s Legend.