Ventura, California-based FreshRealm has launched Kitchen Table, the company’s first branded line of fresh meal offerings that addresses consumer demand for fresh meals at grocery retail.
The new brand will allow retailers to bring a complete assortment of chef-tested fresh meals to their consumers in a few months.
With 55 percent of consumers saying they will continue to eat at home more and fresh food retail sales in the U.S. having increased by more than 10 percent in 2020, FreshRealm is offering consumers simplified meal solutions with its selection of ready-to-cook meals, ready-to-heat meals and low-prep meal kits.
“People have enjoyed the experience of being at home and being in their kitchens but are also experiencing meal preparation fatigue. Kitchen Table offers them the chance to elevate the meal experience they may have grown tired of,” said Nicole Desir, FreshRealm EVPof brand and communications. “Gathering around the table over delicious food is an experience for the everyday, not to be reserved for special occasions.”
The new line of oven, stovetop, microwave and slow-cooker ready meals includes a diverse variety of Italian, Asian, Global and classic cuisines in more than 50 complete meal options. With ready-to-cook meals prepared in about 20 minutes, and ready-to-heat options in three minutes, the brand takes on the planning and prep so that meals become effortless.
“FreshRealm and the Kitchen Table brand are uniquely positioned to help retailers address consumers’ evolving behaviors and understanding of the foundational role fresh food has in our lives,” said Desir. “What’s more, meal destinations provide retailers with the opportunity to drive an emotional connection with shoppers by creating a vibrant and simplified shopping experience through high quality meals and a warm and inclusive brand you can trust.”
While 39 percent of consumers view retail foodservice as a satisfying substitute for both home-cooked and restaurant meals, lack of awareness around grocers’ meal solution offerings creates a major hurdle for shoppers looking for meal options at retail. With the development of Kitchen Table, FreshRealm is accelerating the go-to-market rollout of national Fresh Meals destinations in retail.
FreshRealm will not only expedite the rollout but also support customers with customized brand marketing to targeted consumers.
Kitchen Table’s versatility provides flexibility of product placement utilizing current end caps and free-standing coolers based on an individual store’s unique needs while retailers continue planning for innovation. FreshRealm will provide retailers with a partner and a plan for developing the future fresh meals destination as a dynamic solution for shoppers with a busy lifestyle that are making conscious food decisions impacting their vitality, health and sense of community.