Hershey’s Baking Products has introduced its first Holiday Baking Shapes. These white creme chips are red and green and come in stocking and tree shapes.
Hershey’s Holiday Baking Shapes will only be available for a limited time this holiday season.
“After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes,” said Mike Orr, manager of baking. “So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on – we won’t judge!”
Hershey also has teamed up with Hallmark Channel for the first time to introduce a holiday baking contest, where one fan will win the ultimate prize of a walk-on role as a baker in a Hallmark Channel Original Movie. Through Dec. 31, the two brands are calling on baking enthusiasts to use a Hershey’s baking product, like the new Holiday Baking Shapes, in their creations. Photos and recipes can be submitted by visiting hersheyandhallmarkchannel.com.
The first partnership between the two brands also features a holiday cookbook, where evolving and pro bakers alike can browse recipes to add to their own digital cookbook. From Chocolate Overload Cookies to White Peppermint Bark, there is an option for everyone.
Through Dec. 31, fans can visit hersheyandhallmarkchannel.com to learn more about how to enter the Hershey and Hallmark Baking Contest and hersheycookbook.hallmarkchannel.com to create a digital Holiday Cookbook.
Rules: www.hersheyandhallmarkchannel.com. Recipe must include a Hershey’s Cocoa or Hershey’s Baking Chip product. Sponsors: The Hershey Co. and Crown Media United States LLC.