As Americans kick off the holiday season, many are also gearing up for Friendsgiving – a moment to appreciate friends who matter most. And this year, friends are choosing chicken as their centerpiece.
A recent survey of more than 1,000 people across America revealed 65 percent of those who celebrate Friendsgiving want chicken during the holidays and 77 percent want to create new traditions, which may include anything from who is at the table to decorations to games played. More than two thirds want nontraditional foods to be added to the spread, and the options are unlimited with chicken.
“As the busy holiday season begins, we want to help make Friendsgiving celebrations a time of connection, which is what our More to Love campaign is all about,” said Colleen Hall, senior director of marketing with Tyson brand. “Chicken is the perfect centerpiece for Friendsgiving. It is delicious, easy to prepare and can be used in a variety of different dishes, which is what Friendsgiving is all about – enjoying the food you want with your chosen fr-amily.”
This year, in honor of traditions made with friends, Tyson brand is launching a sweepstakes to give people more ways to spend time with their nearest and dearest friends. People can enter the #TysonFriendsgiving sweepstakes through Nov. 29, for a chance to win a Friendsgiving getaway to Austin, Texas.
The winner and up to nine friends will receive roundtrip airfare, transportation and $500 spending money. To enter, follow @TysonBrand on Instagram and share a photo of your Friendsgiving spread using the hashtags #TysonFriendsgiving and #Sweepstakes and tag @TysonBrand. No purchase necessary. See the official rules here.
For more information, visit Tyson.com and follow @TysonBrand on Facebook, Twitter and Instagram.