Minnesota-based grocer Cub is integrating CitrusAd’s technology to deliver cutting edge advertising features for CPG companies.
Cub, which operates 79 grocery stores and 28 Wine & Spirits and Liquor locations in Minnesota and a grocery store in Illinois, will leverage CitrusAd’s platform to provide more personalized online shopping experiences based on shopper preferences and purchase history.
Cub suppliers will also benefit from the technology integration as Cub’s first party, real-time data from its website and loyalty program combines with CitrusAd’s algorithms to identify shopper preferences and serve relevant sponsored product ads to optimize campaigns and reduce ad waste.
“Our work with CitrusAd provides our supplier community with a fully-transparent, self-serve platform for e-commerce marketing automation and personalization with clear ROI analytics. Marketers have always looked for closed-loop analytics. We are thrilled to provide CitrusAd’s direct measurement tool that clearly demonstrates clicks from each ad campaign to cart sales,” said Chad Bersie, director of e-commerce for Cub.
Many retailers have banded together on CitrusAd’s growing e-commerce ad network, making it convenient for brands to launch and measure targeted campaigns from one scalable, self-serve ad platform. The need for retail media intensified as e-commerce sales surged over the past year, exceeding industry expectations.
Moreover, growing evidence suggests that online retail media can positively grow both onsite and in-store sales. Supplier partners can utilize campaigns including display banners, sponsored product ads and brand pages to reach shoppers right at the digital point of purchase when they are making relevant category selections.
“Strong data leveraged in a powerful and seamless manner can always improve results. By Cub tying their first party data to our technology, brands can connect with shoppers without compromising consumer privacy or security in real time. So much can be accomplished with this level of personalization, especially as marketers move away from third-party cookies,” said Brian DeCoveny, SVP of retail media partnerships for CitrusAd.